The implementation of the digital sponsoring platform for the Honolulu Marathon was a complete success for all involved parties.
Multiple sponsors like e.g. Lyft were included and set up their advertisements through the system without needing support. An opening rate of more than 75% assured that they were actively perceived by the participants.
The appreciation of the participants was further underlined by their interactions with the offers. In average, each participant accessed the platform 1.5 times and more than 11,000 advertisements were clicked in total.
The organizer benefited above all from the simplicity of the system. Sponsors were able to create their content by themselves with ease, which resulted in an enormous
reduction of the organizer’s workload.
Moreover, the Sponsor Marketplace allowed the Honolulu Marathon to find additional sponsors for their upcoming events to create a new revenue stream.