Activate sponsors and runners worldwide.

The global race event Wings for Life World Run uses Fanomena Event’s digital Eventkit since 2016 to enhance the sponsors’ visibility and interact with runners.

<95%

opening rate

1,62x

number of openings

6.7

kg CO2 saved

Since 2014, the Wings for Life World Run has been an annual charity run held simultaneously in May on 34 or 35 routes in 33 countries worldwide. The motto is: "Run for those who can't run".

Location

Worldwide

Runs

24 live events

The challenge

Run for those who can’t – keeping with this motto the running competition Wings for Life World Run is held annually to collect funds for the treatment of spinal cord injuries. For the Wings for Life World Run 2017 the organizers were looking for an innovative possibility to survey all participants that were located in 24 different countries.

The solution

The solution that Fanomena Events implemented was to realize it’s digital goodie bag in form of a web-based questionnaire. In that way the survey could easily be distributed to all participants and evaluated in real time. Participants experienced the questions in an appealing way and had the possibility to win a prize while Wings for Life World Run profited from important insights to steadily improve the running series.
To create the questionnaire the core product of Fanomena Events was adapted to the needs of Wings for Life World Run. Multiple questions could be asked successively, so that the organizers were able to quickly collect the runner’s opinion on the most relevant topics. Followed by spreading Fanomena Events to all participants a majority of 97,4 % of all runners completed the survey. With a bounce rate of just 2.52% the questionnaire was a complete success. Moreover, Wings for Life World Run and Fanomena Events could save the environment by renouncing on classic paper questionnaires and thereby save 250.5 kg of CO2 and 47,289 sheets of paper throughout the running series.

Conclusion

Based on the success of the survey, Wings for Life World Run and Fanomena Events agreed to expand the partnership onto 2018! Besides sticking to using the questionnaire after the event, the digital sponsoring platform Fanomena Events will be used in form of an in-app integration to offer partners and participants a new platform. While sponsors are able to present their offers in a digital way within the Wings for Life World Run App, runners can profit from the exclusive offers, discounts and raffles that await them. Wings for Life World Run and Fanomena Events — a strong partnership to be continued in the next years!

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