Go beyond the physical limits of your exhibition.


opening rate


number of openings


kg CO2 saved

SWISS-MOTO is Switzerland's biggest meeting point for the motorcycle industry and gets the new season off to a roaring start each year. For a total of four days, the focus is on new vehicle models, innovations from the accessories and clothing sector and spectacular shows – a must for all true motorcycle enthusiasts.





The challenge

SWISS-MOTO is always committed to satisfy its partners, sponsors and participants. This includes offering innovative ways to inspire exhibitors as well as partners and sponsors once again for the fair. Fanomena Events connects the mentioned parties by offering a platform on which the contents of the partners and sponsors are made available for the participants.


In this case Fanomena Events was used as a digital coupon book and gave the participants access to various lotteries before, during or after the fair.

The solution

The participants could register on a SWISS-MOTO landing poge for the Fanomena Events digital voucher book and profit from the added value.

Not only existing customers but also new customers could be acquired and directly supplied with added value. SWISS-MOTO was able to monitor the click data of the users and thus gain a deeper insight into the behavior and needs of the participants.


In total, there were 6,710 landing page views. A sum of 4,960 digital voucher books were opened with a conversion rate of almost 74%. The SWISS-MOTO Bog recorded 5,306 content openings, which ultimately means a content opening rate of over 100%.

 SWISS-MOTO benefits most of all from the tracking component. All Fanomena Events and coupon views can be analyzed to give partners, sponsors and exhibitors a detailed report and calculate their ROI. With the introduction of Fanomena Events partners, sponsors and fair participants could be satisfied.

With 38,131 sheets of paper and 190,655 liters of water saved by using Fanomena Events compared to a printed voucher book, SWISS-MOTO took a further step towards sustainability and extended the physical limits of its own exhibition halls with a new, user-friendly, digital channel.

The digital goodie bag from Fanomena Events enabled us to go beyond the physical limits of our exhibition halls by distributing the content of all our exhibitors, partners and sponsors to our visitors before, during and after the SWISS-MOTO in an easy way
Andreas Sieber
Head of Communication, MCH Messe Schweiz AG

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