In the advertising industry, it is particularly important to maintain unique communication along the entire customer journey. With Fanomena Leads youknow manages to increase the interaction rate with their follow-ups by 30%.
Interaction rate with shared content
Illustration of the corporate identity in the fair follow-ups
Level of automation from lead capture to follow-up
The youknow team of 60 didactics specialists, design professionals and e-learning experts in Munich and Zurich creates explanatory films and e-learning solutions that inspire millions of people worldwide.
München, Germany
60
Before youknow´s leading trade fair Learntec, the management recognized that an innovative external appearance is indispensable, especially for their industry. They were aware that they had to eliminate paper-based forms from standard processes.
The first challenge was to find a way to capture their data digitally on a tablet.
On the one hand the agency positions itself as a pioneer in terms of digitization and innovation, on the other hand they create a perfect basis to initiate follow-up processes directly.
With Fanomena Leads, all contact data can be captured and processed on any device – even in offline mode.
The follow-up of Fanomena Leads also offers youknow completely new possibilities to interact with visitors. With the conversion driving content, youknow was able to increase their interaction rate by 30%.
The Learntec 2019 were the first event youknow used Fanomena Leads.
With the digital solution of Fanomena Leads youknow could position itself as a pioneer in this field. They offer their customers innovative services for the digital future and were able to position themselves accordingly.
The sales staff received a tailor-made training course that taught them how to deal with Fanomena Leads quickly and effectively. This enabled them to reduce the time required to capture leads by 42%.
Since then youknow Fanomena sees leads as an important part of the fair appearance.
