Go beyond the
physical limits of
your exhibition.
74%
opening rate
1.53x
number of openings
9.5
kg CO2 saved
SWISS-MOTO is Switzerland’s
biggest meeting point for the
motorcycle industry and gets
the new season off to a roaring
start each year. For a total of
four days, the focus is on new
vehicle models, innovations
from the accessories and
clothing sector and
spectacular shows – a must
for all true motorcycle
enthusiasts.
Location
Switzerland
Visitors
71.998
The challenge
SWISS-MOTO is always committed to satisfy its partners, sponsors and participants. This includes offering innovative ways to inspire exhibitors as well as partners and sponsors once again for the fair. Fanomena Events connects the mentioned parties by offering a platform on which the contents of the partners and sponsors are made available for the participants.
In this case Fanomena Events was used as a digital coupon book and gave the participants access to various lotteries before, during or after the fair.
The solution
The participants could register on a SWISS-MOTO landing poge for the Fanomena Events digital voucher book and profit from the added value.
Not only existing customers but also new customers could be acquired and directly supplied with added value. SWISS-MOTO was able to monitor the click data of the users and thus gain a deeper insight into the behavior and needs of the participants.
Conclusion
In total, there were 6,710 landing page views. A sum of 4,960 digital voucher books were opened with a conversion rate of almost 74%. The SWISS-MOTO Bog recorded 5,306 content openings, which ultimately means a content opening rate of over 100%.
SWISS-MOTO benefits most of all from the tracking component. All Fanomena Events and coupon views can be analyzed to give partners, sponsors and exhibitors a detailed report and calculate their ROI. With the introduction of Fanomena Events partners, sponsors and fair participants could be satisfied.
With 38,131 sheets of paper and 190,655 liters of water saved by using Fanomena Events compared to a printed voucher book, SWISS-MOTO took a further step towards sustainability and extended the physical limits of its own exhibition halls with a new, user-friendly, digital channel.
The digital goodie bag from Fanomena Events enabled
us to go beyond the physical limits of our exhibition halls
by distributing the content of all our exhibitors, partners
and sponsors to our visitors before, during and after the
SWISS-MOTO in an easy way
Andreas Sieber
Head of Communication, MCH Messe Schweiz AG
