Unique and individual communication at events
In the advertising industry, it is particularly important to maintain unique communication along the entire customer journey. With Fanomena Leads youknow manages to increase the interaction rate with their follow-ups by 30%.
65%
Interaction rate with shared content
100%
Illustration of the corporate identity in the fair follow-ups
78%
Level of automation from lead capture to follow-up
The youknow team of 60 didactics specialists, design professionals and e-learning experts in Munich and Zurich creates explanatory films and e-learning solutions that inspire millions of people worldwide.
Headquarter
München, Germany
Number of employees
60
Challenge
Before youknow´s leading trade fair Learntec, the management recognized that an innovative external appearance is indispensable, especially for their industry. They were aware that they had to eliminate paper-based forms from standard processes.
The first challenge was to find a way to capture their data digitally on a tablet.
On the one hand the agency positions itself as a pioneer in terms of digitization and innovation, on the other hand they create a perfect basis to initiate follow-up processes directly.
The implementation
With Fanomena Leads, all contact data can be captured and processed on any device – even in offline mode.
The follow-up of Fanomena Leads also offers youknow completely new possibilities to interact with visitors. With the conversion driving content, youknow was able to increase their interaction rate by 30%.
The Learntec 2019 were the first event youknow used Fanomena Leads.
The solution
With the digital solution of Fanomena Leads youknow could position itself as a pioneer in this field. They offer their customers innovative services for the digital future and were able to position themselves accordingly.
The sales staff received a tailor-made training course that taught them how to deal with Fanomena Leads quickly and effectively. This enabled them to reduce the time required to capture leads by 42%.
Since then youknow Fanomena sees leads as an important part of the fair appearance.
With Fanomena Leads, we have been able to act in the way we recommend to our customers – dynamically and innovatively. Especially with the follow-ups we were able to make an impression on our contacts even after the interview. Of course, the comprehensive analytics dashboard was very helpful to our sales team in the aftermath.
Nicole Meinholz
Head of Marketing, youknow GmbH
