Content consumption is surging at home – and at work – during the pandemic. And it is definitely new territory how content is consumed at virtual events.
But let’s start over: It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. What else do we have to do if we are not allowed to leave the house or cannot currently participate in physical events? Either roll through episodes of a new show on Netflix or, if you’re currently at a virtual event or webinar, like many, entertain (and distract) yourself with interesting content until we can return to normal life.
Everyone is currently looking for more information to educate themselves and prepare for this new way of life. Companies and brands are also creating more content about how they can help businesses and consumers survive in the ever-changing world we live in, and their prospects and customers are eating it up. These people are looking for answers to problems that have never existed before. But there are risks involved in trying to create content that is relevant to this broad mass of people – it’s simply impossible and inadvisable. It is therefore much more important to focus on how you can create a personalized and individualized content experience for each virtual attendee, or at least for groups of attendees. So you should generally ask yourself the much bigger question whether you are creating the right content for your virtual attendees so that you don’t get lost in the oversupply of content during this time. And are they ready to consume it and engage with it?
We have noticed that many of our customers, switching to virtual events, are now much more involved with this topic and some of them are already implementing it, achieving 3-4 times higher opening and interaction rates than before. And not only that, these virtual attendees come back on average 3-4 times to access their individual content. Think also about how you can use this to provide your exhibitors, partners and sponsors with completely new ways and possibilities in the form of digital content in these difficult times.
Now you’re probably wondering how you can make that happen: Fanomena Events can help you to proactively share the event content and the content of your exhibitors, partners and sponsors in a personalized and individualized way with your participants, dynamically orchestrate it and deliver key metrics through interaction and engagement rates. It will create a remarkable content experience and engagement for your attendees. This will help you become a digital content expert in the virtual event world and hopefully soon beyond.
Remember that: In an all-digital world, including virtual events, encouraging your attendees and customers to engage with content is more important than ever, and being a trusted source of individualized information through this challenging time will no doubt help your business not just survive but thrive.
