What is ROI? ROI (Return-on-Investment) is simply a key performance indicator that businesses use to determine the profitability of expenditure. The ROI calculation in the events sector includes lots of different factors. The value is not only about the revenue generated from registrations, but also partnerships, sponsorships, the satisfaction of attendees, leads added to the… Continue reading Tips for maximizing your events ROI
Author: Ivan
E-Book: How to maximize your events ROI
Free eBook How to maximize yourevents RoI There are various tips that you can use to boost your ROI and have an efficient investment. Download the e-book now to tackle the challenges of ROI in the event industry. The overview Get a look inside. • What is ROI and why is it important for you… Continue reading E-Book: How to maximize your events ROI
How to still reach your target group as an event organizer in times of COVID-19
How is Corona impacting the events sector? Coronavirus has already created a huge impact on the event industry. It started with strict health measures and rules to minimize the health risk of event attendees. Now, many of the events, from conferences to musical festivals, are being cancelled or postponed in order to stop the spread… Continue reading How to still reach your target group as an event organizer in times of COVID-19
Sustainable Event Planning Starts with Avoiding These Mistakes
Being Sustainable Doesn’t Have To Be Expensive Did you know that the event industry is the second most wasteful industry in the USA? It’s definitely a step in the right direction that everyone wants to be sustainable – but that must be pretty expensive, right? No, it doesn’t have to! There are easy and accessible… Continue reading Sustainable Event Planning Starts with Avoiding These Mistakes
E-Book: Green events for a better planet
Free eBook Green events for a better planet The complete guide on how to make your events more sustainable. Download the eBook and start acting now! The overview Get a look inside. • 9 strategies to implement for every event type • 25+ tools and ideas for reducing the footprint • 7 case examples • Innovative… Continue reading E-Book: Green events for a better planet
Exhibition and trade show transformation
Trade shows are the most outdated event format Trade shows haven’t changed since the moment they’ve appeared. According to the Harvard Business Review, companies are looking into investing more in host events or industry thought leadership sessions rather than trade shows or exhibitions, because it brings a low return on investment. Why are trade shows… Continue reading Exhibition and trade show transformation
Exhibition and trade show transformation
Trade shows are the most outdated event format Trade shows haven’t changed since the moment they’ve appeared. According to the Harvard Business Review, companies are looking into investing more in host events or industry thought leadership sessions rather than trade shows or exhibitions, because it brings a low return on investment. Why are trade shows… Continue reading Exhibition and trade show transformation
Make the most of your exhibitions and lift up marketing performance
Terminology in the field of trade fairs Exhibitions, trade shows, conferences: what’s in a name? Is it all just semantics or are the different names intended to actually mark a difference in purpose? Yes and no. Insiders, marketers and business-savvy SMEs will understand the theoretical difference between each. But, these days, the details get thrown… Continue reading Make the most of your exhibitions and lift up marketing performance
Higher conversion rate from marketing to sales qualified leads
Qualify your leads with interactive email content The success of marketing in a company is usually measured by the generated leads. Whether the key figure refers to Marketing Qualified (MQL) or Sales Qualified Leads (SQL) depends heavily on the positioning and strategic orientation of marketing in the company. If the goal is to generate pre-qualified… Continue reading Higher conversion rate from marketing to sales qualified leads
E-Book: Find, address, convince Sponsors for your trade fair
Free E-Book Find, address, convince Sponsors for your trade fair Topics of this E-Book – Challenges in sponsoring – Identifying sponsors – but how? – The decisive factor is the approach – and that’ s how it works! – Satisfy your sponsors – fulfill these points! Your Benefits You learn more about… … analysis of… Continue reading E-Book: Find, address, convince Sponsors for your trade fair
E-Book: Find, contact and keep sponsors in the endurance sector
Free E-Book Find, contact and keep sponsors in the endurance sector Topics covered – What do sponsors want? – How to find sponsors? – 5 step guide to contact and convince sponsors – Keep sponsors and forge long-lasting relationships Your Benefits You’ll learn… … how to create a list of potential sponsors … what your… Continue reading E-Book: Find, contact and keep sponsors in the endurance sector
Why digital giveaways are the medium of the future
Giveaways as advertising media will continue to be one of the most important instruments. Not always necessary for direct sales or registrations to your event, but to increase awareness and interest of potential customers and to foster relationships with your partners, sponsors and organizers. Imagine the following situation – at a trade fair or other… Continue reading Why digital giveaways are the medium of the future
