Author: Ivan

You certainly don’t want to get stuck in the one-and-done cycle of event sponsoring. If the sponsor has the feeling that he has got no value, if the participants even feel “sold” and if you have the feeling that the whole thing is simply too much work again, then you are probably doing sponsoring wrong.… Continue reading 5 short tips to retain and win sponsors

In times of increasing digitization, it is more difficult to acquire new participants for a specific conference every year. Interested parties are now looking for the solution to their problem online in order to obtain the greatest possible transparency and be able to compare the solutions directly. The previous idea of a conference offers the… Continue reading Trends to enhance the visitor experience at conferences

Hardly any event today can get along without one or even several sponsors. They are often necessary for the event to take place at all. Unlike donations, a sponsoring relationship is a legal transaction that should be treated as such. For each service a consideration in the appropriate measure must take place. You need to… Continue reading Find the right sponsors for your event

The endurance sports sector has grown steadily in recent years. According to IEG, investments in this sector have risen to $16.37. This offers many new opportunities for companies to jump on the bandwagon. But along with new opportunities new challenges have arisen. The competition for sponsors increased rapidly and it got harder and harder for… Continue reading How to find Sponsors in the endurance sports sector

Events of all types can have a massive impact on the environment. Because of this, it is really important that the organizers become familiar with the idea of sustainability and plan their event from this perspective. But don’t make the mistake to ignore your company’s goals, rather try to combine them. These 5 tips can help… Continue reading How to plan your next event more sustainable

Being a race director certainly is a full-time job. Not just that you are constantly involved in scheduling, planning and directing upcoming events, you also have to process past ones in the aftermath. Moreover, other tasks like advertising to generate participants and the acquisition of sponsors are as essential as they are time-consuming. Therefore, it… Continue reading Digitization – the future of race events