Author: Lennart

Regular events pose different challenges when it comes to creating sponsorship packages. If they take place annually or semi-annually, the packages are usually uncomplicated. But what happens when the events take place monthly or weekly? How do you create sponsorship programs? Do you sell the entire season as one package? Or do you sell them… Continue reading Strategies to increase event revenues through sponsoring

From the naming of event locations and merchandise to in-venue apps, brands put their names on everything. Sponsorship is already outperforming marketing and advertising in growth, reaching over $20 billion in North America alone. Sports and entertainment companies are securing +80% of these expenses, but to be a part of these investments, event planners must… Continue reading 4 Basics to Maximize Your Digital Sponsorship Inventory at Events

San Francisco, CA, and Saarbrücken, Germany – Fanomena Events, world’s leading digital event platform to enhance digital sponsorship experience, adapts its business model to make its innovative event technology available to every event organizer in the world. From today on, Fanomena Events offers a 7-day free trial to let event organizers explore the technology upfront.… Continue reading Fanomena Events opens its digital event technology to all event organizers

Out of own experience, I know that approaching sponsors can be a daunting and intimidating process. Especially when it comes to cold calling potential partners many race directors are not aware of how to get the attention of their prospects and choose to write emails instead. I won’t claim that no email has ever lead… Continue reading How to contact and convince sponsors in the endurance sports sector

As a company, fairs and exhibitions play an important role in your professional marketing strategy to position yourself on the market. In Germany, the trade fair landscape is massive: there are about 450 trade fairs per year (source: statista.de). This fairly large number of business expos can make it hard to keep track of the… Continue reading Business expos and B2B marketing: How to find the perfect expo

How well do you know Google Adwords? We know the tool pretty well. Because we tested it. When googling, you’ll find numerous articles about what Google AdWords is capable of, how the tool is useful for you and which advantages it offers. Well, that’s nice. Superficially speaking, AdWords seems to be a good concept: We… Continue reading The 5 major disadvantages of using Google AdWords for advertising

What is the sponsoring pyramid? Logos on jerseys, shirts, buses — it’s a well-known sight. Highlights like advertising banners with slogans are now the exception; that’s a lot of text. When it comes to the placement of logos, people get creative. You can find them almost everywhere: But how can you improve the presence of… Continue reading Sponsoring: 5 alternatives to your usual logo placement

There are two types of event organizers: On one hand, organizers who are well represented in the social networks but simply do not reach the right people. On the other hand, those who assume that they are digitally adequately equipped with their website and their newsletter. Do you feel related to one of these groups?… Continue reading 4 Tips for a bigger social reach for your event

Every year the Stadtsportbund organizes the Rhein-Ruhr-Marathon. Over 6.000 runners will start this year on June 11th. They will finish their race at the Schauinsland-Reisen-Arena. Since this year there is a little change in the event: It becomes greener. The organizer passes on the traditional playbill and puts a sustainable sign. So he totally acts in the sense… Continue reading Best Case: Rhein-Ruhr-Marathon Part 1

Ambush marketing is a special marketing practice. We’ll explain what hides behind the term. 1. Definition The term ambush marketing originates from the noun “ambush” or its verb “to ambush”, which means “to lure somebody into an ambush”. So, we’re actually speaking of a person who is waiting for his victims while he’s hiding somewhere.… Continue reading Ambush marketing: Definition and best practices