Probably you will ask yourself if there is a need for another of these blog-posts? It’s as simple as that: It has happened to me again and again, that I had to recognize in discussions that many people are still not sufficiently informed about their leads. Generally speaking, a lead describes a potential customer who… Continue reading What is a lead? How to transform potential customers into leads
Author: Olga
Lead management at exhibitions: Reaching masses individually
The author Lisa Rein Event Marketing, IMC AG Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual… Continue reading Lead management at exhibitions: Reaching masses individually
Everything you need to know about Lead Nurturing to win more customers in 2018
Why companies prefer to use paper sheets instead of capturing leads digitally – 5 arguments to convince your boss!
According to a study by Capterea, 71% of the companies surveyed use manual methods such as e-mail programs, Excel spreadsheets, and Google Sheets or well-proven pen and paper to manage their customers instead of using a CRM. The situation is very similar to lead management at trade fairs. While marketing ensures that everything runs smoothly,… Continue reading Why companies prefer to use paper sheets instead of capturing leads digitally – 5 arguments to convince your boss!
When missing data quality in your CRM becomes a huge problem – why modern marketing needs an API
One or the other wonders why an interface is necessary for marketing measures. The answer is so simple and easy to answer. When was the last time you looked at the data quality of your contacts in your CRM? Assuming that many mid-sized companies have already purchased a CRM and are actively working with marketing… Continue reading When missing data quality in your CRM becomes a huge problem – why modern marketing needs an API
6 Podcasts you have to subscribe to as Race director
More than 40 million Americans listen to podcasts every week – five times more than they go to the cinemas. Whether you’re already a subscriber or are considering joining, podcasts are an important source of news and insights. They also make it easy to listen during your own training. The following list will examine the… Continue reading 6 Podcasts you have to subscribe to as Race director
The challenges of today as an exhibitor and organizer of trade fairs
Exhibitors repeatedly report that the number of trade fair visitors is declining. For a long time now, it is no longer a self-runner, as the digital world with its numerous possibilities steals the show from the trade fair. No matter if it’s a webinar or a product handout that can be downloaded easily; everything is… Continue reading The challenges of today as an exhibitor and organizer of trade fairs
