Category: Blog

In times of increasing digitization, it is more difficult to acquire new participants for a specific conference every year. Interested parties are now looking for the solution to their problem online in order to obtain the greatest possible transparency and be able to compare the solutions directly. The previous idea of a conference offers the… Continue reading Trends to enhance the visitor experience at conferences

Sponsoring is gaining more and more importance in the trade fair industry and one can hardly imagine a trade fair without sponsors these days. While the sponsors’ investment represents an important source of income for the organizers, sponsors hope that the partnership will increase awareness, enhance sales figures or improve the company’s image. Therefore sponsoring is not just a… Continue reading 6 tips to convince sponsors to invest in your trade fair or conference

Finding sponsors and convincing them to invest in your race event is a tedious process that costs time, money and a bunch of nerves. In order not to start the acquisition over again for each event it is important to forge long-lasting partnerships with your sponsors. As the old verse goes, “Make new friends, but keep the old. One… Continue reading How to maintain sponsors for subsequent events

When you have read our last posts about finding and acquiring the best sponsors for your event, you might come up with  this question: What do sponsors actually want from me and what can I offer them in exchange? It’s not as hard as you think. Sure, at first the number of runners at your event is important, but… Continue reading What sponsors want and expect from you in the endurance sports sector

Hardly any event today can get along without one or even several sponsors. They are often necessary for the event to take place at all. Unlike donations, a sponsoring relationship is a legal transaction that should be treated as such. For each service a consideration in the appropriate measure must take place. You need to… Continue reading Find the right sponsors for your event

Participation in a trade fair can be a real challenge for companies. In order to create a perfect trade fair appearance, many different aspects have to be considered. Although sponsoring is only a small part that has to be included in the planning, it is nevertheless playing an ever-increasing role in the trade fair and… Continue reading 5 tips for the right approach to sponsor acquisition

Let’s all be honest: In our heads, we like to distort reality. This also applies to the planning of events: the decoration, the guests, the ambiance. We have an idea in mind. A quick reality check usually brings us back to the bottom of the facts. Especially when it comes to budget restrictions. This is… Continue reading How to effectively search and contact sponsors

Out of own experience, I know that approaching sponsors can be a daunting and intimidating process. Especially when it comes to cold calling potential partners many race directors are not aware of how to get the attention of their prospects and choose to write emails instead. I won’t claim that no email has ever lead… Continue reading How to contact and convince sponsors in the endurance sports sector

The endurance sports sector has grown steadily in recent years. According to IEG, investments in this sector have risen to $16.37. This offers many new opportunities for companies to jump on the bandwagon. But along with new opportunities new challenges have arisen. The competition for sponsors increased rapidly and it got harder and harder for… Continue reading How to find Sponsors in the endurance sports sector

It’s winter and cold, but hopefully we’ve got some hot brainwashing ideas that will get the brains of every race organizer going: a total of seven in number. Maybe you’re planning your first race of the year, or you’re looking for ways to make your next events better than last year. Whether you’re a new… Continue reading 7 brainwashing ideas for your next race event

What’s your story? Have you, like so many others, become Race Director because of your experience as an athlete and wanted to start a new career through your affection for this sport? This seems to be a conclusive story for many of you. But maybe not? Maybe you come from a completely different world, such as… Continue reading Producing the best possible race? Run!