Category: Blog

Events of all types can have a massive impact on the environment. Because of this, it is really important that the organizers become familiar with the idea of sustainability and plan their event from this perspective. But don’t make the mistake to ignore your company’s goals, rather try to combine them. These 5 tips can help… Continue reading How to plan your next event more sustainable

Being a race director certainly is a full-time job. Not just that you are constantly involved in scheduling, planning and directing upcoming events, you also have to process past ones in the aftermath. Moreover, other tasks like advertising to generate participants and the acquisition of sponsors are as essential as they are time-consuming. Therefore, it… Continue reading Digitization – the future of race events

As a company, fairs and exhibitions play an important role in your professional marketing strategy to position yourself on the market. In Germany, the trade fair landscape is massive: there are about 450 trade fairs per year (source: statista.de). This fairly large number of business expos can make it hard to keep track of the… Continue reading Business expos and B2B marketing: How to find the perfect expo

How well do you know Google Adwords? We know the tool pretty well. Because we tested it. When googling, you’ll find numerous articles about what Google AdWords is capable of, how the tool is useful for you and which advantages it offers. Well, that’s nice. Superficially speaking, AdWords seems to be a good concept: We… Continue reading The 5 major disadvantages of using Google AdWords for advertising

What is the sponsoring pyramid? Logos on jerseys, shirts, buses — it’s a well-known sight. Highlights like advertising banners with slogans are now the exception; that’s a lot of text. When it comes to the placement of logos, people get creative. You can find them almost everywhere: But how can you improve the presence of… Continue reading Sponsoring: 5 alternatives to your usual logo placement

There are two types of event organizers: On one hand, organizers who are well represented in the social networks but simply do not reach the right people. On the other hand, those who assume that they are digitally adequately equipped with their website and their newsletter. Do you feel related to one of these groups?… Continue reading 4 Tips for a bigger social reach for your event

Every year the Stadtsportbund organizes the Rhein-Ruhr-Marathon. Over 6.000 runners will start this year on June 11th. They will finish their race at the Schauinsland-Reisen-Arena. Since this year there is a little change in the event: It becomes greener. The organizer passes on the traditional playbill and puts a sustainable sign. So he totally acts in the sense… Continue reading Best Case: Rhein-Ruhr-Marathon Part 1

Ambush marketing is a special marketing practice. We’ll explain what hides behind the term. 1. Definition The term ambush marketing originates from the noun “ambush” or its verb “to ambush”, which means “to lure somebody into an ambush”. So, we’re actually speaking of a person who is waiting for his victims while he’s hiding somewhere.… Continue reading Ambush marketing: Definition and best practices