Category: Blog

Every enterprise targets unlimited leads as a way to grow the business. Leads are the prospective clients who are interested in your product after learning about it from advertisements, publicity or referral by a current client. Leads undergo a process before participating in transactions as customers. There are steps in which each player in the… Continue reading Our tips for better touchpoint marketing: Handing over more qualified leads

With increased competition in the market for similar goods and services, where the main aim is to increase revenue, entrepreneurs and salespersons have to engage excellent selling techniques. In a bid to double up revenues, a firm has to ensure that the product keeps on developing the marketing and sales department works together to sell… Continue reading How to Achieve a Higher Deal Closing Rate With Smart Marketing Follow-Up

A qualified lead is a potential client expressing interest in a particular service or product and fulfills the criteria for purchasing the same. Your firm has the contacts of this prospective customer, and he/she is in the sales process. Your company can access the details of the qualified client and establish a rapport having some… Continue reading Lead Qualification – In 3 steps to your consistent marketing and sales funnel

Only online businesses need to know about digital marketing, right? That’s just not true – not anymore. E-commerce entrepreneurs, Amazon drop-shippers, and SaaS specialists: These make up the entire cosmos of those adopting digital automation. After all, do they really have a choice? No, they don’t. But neither do you. Yes, you. Your SME is… Continue reading Digital Marketing Automation: The chance for your company?

Probably you will ask yourself if there is a need for another of these blog-posts? It’s as simple as that: It has happened to me again and again, that I had to recognize in discussions that many people are still not sufficiently informed about their leads. Generally speaking, a lead describes a potential customer who… Continue reading What is a lead? How to transform potential customers into leads

If the “Google Zukunftswerkstatt” is in Saarbrücken, then you should stop by. The experiences I have made and what I have learned in the 2 days you can read here. What is the “Google Zukunftswerkstatt” and who can benefit from it? With the “Google Digital Workshop”, Google offers a workshop for all those who want… Continue reading Fanomena Leads visits the Google Workshop in Saarbrücken

Terminology in the field of trade fairs Exhibitions, trade shows, conferences: what’s in a name? Is it all just semantics or are the different names intended to actually mark a difference in purpose? Yes and no. Insiders, marketers and business-savvy SMEs will understand the theoretical difference between each. But, these days, the details get thrown… Continue reading Make the most of your exhibitions and lift up marketing performance

The author Lisa Rein Event Marketing, IMC AG Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual… Continue reading Lead management at exhibitions: Reaching masses individually

Qualify your leads with interactive email content The success of marketing in a company is usually measured by the generated leads. Whether the key figure refers to Marketing Qualified (MQL) or Sales Qualified Leads (SQL) depends heavily on the positioning and strategic orientation of marketing in the company. If the goal is to generate pre-qualified… Continue reading Higher conversion rate from marketing to sales qualified leads