Category: Blog

From the naming of event locations and merchandise to in-venue apps, brands put their names on everything. Sponsorship is already outperforming marketing and advertising in growth, reaching over $20 billion in North America alone. Sports and entertainment companies are securing +80% of these expenses, but to be a part of these investments, event planners must… Continue reading 4 Basics to Maximize Your Digital Sponsorship Inventory at Events

Digitization and globalization have significantly changed the world as we knew it before. Travelling from A to B is just a matter of flight hours today and getting informed about the current situation in a country that might be 10,000 kilometers far is just a mouse click away. It is needless to say that this… Continue reading How digitization impacts the sports market

Digital sponsorship is the perfect new revenue generator Your existing event app already makes life easier for you and your participants – but there are many more valuable things that you can unlock with digital sponsoring functions such as with Fanomena Events. By the way, EventKit by Fanomena Events can also be integrated into your… Continue reading 7 cool digital sponsorship opportunities with Fanomena Events

You certainly don’t want to get stuck in the one-and-done cycle of event sponsoring. If the sponsor has the feeling that he has got no value, if the participants even feel “sold” and if you have the feeling that the whole thing is simply too much work again, then you are probably doing sponsoring wrong.… Continue reading 5 short tips to retain and win sponsors

Quick question: Are you already considering the environmental impact of your event? We strongly believe that the support and planning of Green Events begins with the use of event technologies. It’s not for nothing that the event industry has been one of the most produced waste industries in recent years, so it has had an… Continue reading A wake-up call: Event Technology and Green Event Planning Go Hand-in-Hand

San Francisco, CA, and Saarbrücken, Germany – Fanomena Events, world’s leading digital event platform to enhance digital sponsorship experience, adapts its business model to make its innovative event technology available to every event organizer in the world. From today on, Fanomena Events offers a 7-day free trial to let event organizers explore the technology upfront.… Continue reading Fanomena Events opens its digital event technology to all event organizers

The use of event technologies at events shouldn’t be an option anymore. It should be seen as an integral part of your planning alongside elements as location and catering. Nevertheless, many organizers are not aware of the real added value that these technologies can bring. Event technologies can not only be a great help when… Continue reading Why event organizers should no longer renounce on event technologies

Promotional gifts have become common practice when it comes to customer communication and good marketing and it is even hard to imagine events without them. Using giveaways at events is always a good idea, unless they end up unseen in the trash after only 10 minutes. T-shirts, pens, lanyards – or something else? After all,… Continue reading How to use giveaways at events

How to increase the commitment of your participants Perfect planning and execution of an event from start to finish – that is the responsibility of an event manager or organizer. From the location to the program, everything has to be planned in detail in order to ensure the visitors’ satisfaction. To achieve satisfaction and increase… Continue reading Use digital event bags at events

Hey Karsten, we are glad that you have time for this interview. You have already made a name for yourself in the Endurance industry with the enduu brand. Now you have also realized the idea of a finisher board. Tell us a little bit about your products and the reasons for realizing and distributing these products.… Continue reading Interview with Karsten Schulz: Digitization in the endurance sector

More than 40 million Americans listen to podcasts every week – five times more than they go to the cinemas. Whether you’re already a subscriber or are considering joining, podcasts are an important source of news and insights. They also make it easy to listen during your own training. The following list will examine the… Continue reading 6 Podcasts you have to subscribe to as Race director

Sponsorship in the endurance sports sector has come a long way. While it was sufficient to attract potential partners with logo placements, ticket giveaways, and naming rights some time ago, this will not be likely to lead to a sponsorship agreement these days. Sponsorship deals nowadays need to match – if not even exceed – the… Continue reading Impact of digital technologies on sponsorship in the endurance sports sector