Category: Blog

How to measure your ROI The formula for calculating ROI is: ROI = (Earnings – Cost)/Cost. ROI measurement is used to assess how successful the business is. Besides, it shows what is working and what is not, enabling you to allocate resources and strategies to be more effective. The three main steps in measuring ROI… Continue reading Steps to measure your events ROI successfully

What is ROI? ROI (Re­turn-on-In­vest­ment) is sim­ply a key per­for­mance in­di­ca­tor that busi­nesses use to de­ter­mine the prof­itabil­ity of ex­pen­di­ture. The ROI cal­cu­la­tion in the events sec­tor in­cludes lots of dif­fer­ent fac­tors. The value is not only about the rev­enue gen­er­ated from reg­is­tra­tions, but also part­ner­ships, spon­sor­ships, the sat­is­fac­tion of at­ten­dees, leads added to the… Continue reading Tips for maximizing your events ROI

Shift to digital events Due to the recent coronavirus crisis, live events can’t take place. Everyone has to stay at home, and there are restrictions on meeting with people. That’s why virtual events have become extremely popular. Organizing online events, live streaming conferences, offering mobile apps and other virtual tools can be a good option… Continue reading Digital tools for virtual events

How is Corona impacting the events sector? Coronavirus has already created a huge impact on the event industry. It started with strict health measures and rules to minimize the health risk of event attendees. Now, many of the events, from conferences to musical festivals, are being cancelled or postponed in order to stop the spread… Continue reading How to still reach your target group as an event organizer in times of COVID-19

Make your event sustainable Are you thinking about how to make your next event sustainable? You can start avoiding plastic, go paperless, use less transportation and reduce your emissions. And what about your event place? The venue itself contributes a lot to the event sustainability. Start with choosing an eco-friendly venue. We share our top… Continue reading The best venues for an Eco-friendly event

Being Sustainable Doesn’t Have To Be Expensive​ Did you know that the event industry is the second most wasteful industry in the USA? It’s definitely a step in the right direction that everyone wants to be sustainable – but that must be pretty expensive, right? No, it doesn’t have to! There are easy and accessible… Continue reading Sustainable Event Planning Starts with Avoiding These Mistakes

Trade shows are the most outdated event format Trade shows haven’t changed since the moment they’ve appeared. According to the Harvard Business Review, companies are looking into investing more in host events or industry thought leadership sessions rather than trade shows or exhibitions, because it brings a low return on investment. Why are trade shows… Continue reading Exhibition and trade show transformation

Green events have been a hot topic in the events industry over the past couple of years, and their influence is not declining. More attendees than ever before are concerned about the environment. When you offer sustainable events, you demonstrate you are a forward-thinking provider and do your part to help the environment. Learn why… Continue reading Why should events be sustainable?

The goal of every event planner is to organize the perfect event, where every attendee is impressed and happy. To do so it is important to keep an eye on the industry trends and have them in mind when planning your next event.  We have prepared a list of event trends in 2020 that will… Continue reading Event Industry Trends 2020

Catering is an important part of every event, and you should always think carefully while organizing it. Of course, you could do it yourself, but it is much better when it’s provided by real professionals! First of all, it saves you time and money. Then, catering providers are aware of dietary requirements and health regulations,… Continue reading Best catering companies in the USA