Category: Blog
The 7 most important tips for the perfect follow-up after an exhibition
Why companies prefer to use paper sheets instead of capturing leads digitally – 5 arguments to convince your boss!
According to a study by Capterea, 71% of the companies surveyed use manual methods such as e-mail programs, Excel spreadsheets, and Google Sheets or well-proven pen and paper to manage their customers instead of using a CRM. The situation is very similar to lead management at trade fairs. While marketing ensures that everything runs smoothly,… Continue reading Why companies prefer to use paper sheets instead of capturing leads digitally – 5 arguments to convince your boss!
Making the daily sales routine in B2B easier – this is how it works
One thing is clear: no company can grow without new customers. Especially in the B2B business, salespeople are increasingly facing challenges when it comes to acquiring new customers. Not only the duration of the sales process and the complexity of most products complicate the sales team’s daily work, but also the fact that more and… Continue reading Making the daily sales routine in B2B easier – this is how it works
When missing data quality in your CRM becomes a huge problem – why modern marketing needs an API
One or the other wonders why an interface is necessary for marketing measures. The answer is so simple and easy to answer. When was the last time you looked at the data quality of your contacts in your CRM? Assuming that many mid-sized companies have already purchased a CRM and are actively working with marketing… Continue reading When missing data quality in your CRM becomes a huge problem – why modern marketing needs an API
Strategies to increase event revenues through sponsoring
Regular events pose different challenges when it comes to creating sponsorship packages. If they take place annually or semi-annually, the packages are usually uncomplicated. But what happens when the events take place monthly or weekly? How do you create sponsorship programs? Do you sell the entire season as one package? Or do you sell them… Continue reading Strategies to increase event revenues through sponsoring
Introducing the Fanomena Events sponsor marketplace (Beta)
Since the launch of Fanomena Events in 2015, we have had the vision to support event organizers worldwide with the securing and activation of sponsors. 89% of event organizers state that this is one of their biggest daily challenges. Having effectively supported thousands of events and companies with over a million users with our EventKit… Continue reading Introducing the Fanomena Events sponsor marketplace (Beta)
4 things to consider when sponsoring an event
Sponsoring is working its way up in the ranking of marketing methods. No matter its size, almost every company tries to increase its visibility, improve its image or boost sales and sponsorship is increasingly being used for these purposes. It doesn’t matter whether it’s an investment with high financial figures or simply the provision of… Continue reading 4 things to consider when sponsoring an event
How to convince your potential sponsors with digital tools
Nowadays it becomes more and more difficult to find sponsors for your events – no matter if it is a sports event, a trade fair or something else. As a trade fair organizer, you are simply dependent on sponsors and any organizer can sign this agreement. Conversely, this means that you don’t even have to… Continue reading How to convince your potential sponsors with digital tools
Why digital giveaways are the medium of the future
Giveaways as advertising media will continue to be one of the most important instruments. Not always necessary for direct sales or registrations to your event, but to increase awareness and interest of potential customers and to foster relationships with your partners, sponsors and organizers. Imagine the following situation – at a trade fair or other… Continue reading Why digital giveaways are the medium of the future
*Update* – Sponsor Accounts V1 – now available
Due to high demand and the desire of you, you can now invite your sponsors to create their own sponsor accounts with a variety of new functionalities with today’s release. The creation of sponsor accounts is now mandatory for every sponsor and optimizes the entire process for both organizers and sponsors significantly. The feedback from… Continue reading *Update* – Sponsor Accounts V1 – now available
The 5 true reasons why brands want to sponsor events
What do your sponsors really want to achieve? Right, if you ask yourself this question, you are already on a good way to find out for yourself. Many people assume that these are mostly pure image campaigns of a company or brand, but this has not been the case for a long time anymore. In… Continue reading The 5 true reasons why brands want to sponsor events
